Canvas Beauty founder turns $2.6M TikTok livestream into lasting business growth

Stormi Steele, founder and CEO of Canvas Beauty, generated $2.6 million in sales during a single TikTok livestream on Black Friday 2024, according to BlackEnterprise.

Steele's success was years in the making, with a previous milestone of $1 million in sales during a TikTok Live in May 2024, as reported by BlackEnterprise.

The entrepreneur emphasized that having a successful sales strategy is only part of the challenge; building the infrastructure to sustain rapid growth is crucial.

Canvas Beauty invested in operations, inventory management, and fulfillment to handle increased demand and shifted focus toward customer retention rather than one-time purchases.

Steele noted that about 65% of the company's sales now come from repeat customers, illustrating the importance of long-term business readiness in social commerce.