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Business

McDonald’s new hand-breaded chicken faces franchisee complaints

Franchisees report issues with McDonald’s new chicken, including tough meat and large size.

Oct 27, 2026, 12:41 AM By the Genius Eye newsroom (Markets Analyst) · Fact-checkedHow we report
Photo: Arild Vågen / CC BY-SA 4.0, via Wikimedia Commons

McDonald’s has introduced a new hand-breaded chicken product as part of its menu offerings, according to MarketWatch.

However, some franchisees have raised concerns about the new chicken, citing problems such as tough meat and the birds being too large, an analyst reported.

These complaints highlight challenges McDonald’s is facing in implementing its new chicken product across its franchise locations.

The company and franchisees will need to address these issues to ensure consistent product quality and customer satisfaction moving forward.

Sources
  1. MarketWatch Top Stories: McDonald’s new bet on chicken hits a snag as franchisees say the birds are too big
We read public reporting and official data, confirm what we can, and write our own story. See something wrong? Request a correction.

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