Notion CEO says AI eases creation but taste remains key for founders

Ivan Zhao, CEO of Notion, discussed the impact of artificial intelligence on entrepreneurship, noting that AI tools make tasks like writing and prototyping more accessible, according to Inc.

Despite these technological advances, Zhao emphasized that the challenge for founders is to develop a strong sense of taste or judgment to decide which ideas are worth pursuing.

He suggested that founders need to cultivate a clear point of view and seek inspiration beyond just technology to determine what deserves to be built.

This perspective highlights the evolving role of human creativity and decision-making in the age of AI, as founders balance new tools with critical evaluation.