Oura to acquire AI health startup Counsel Health for $625 million

Oura, known for its smart rings, announced it will acquire medical AI startup Counsel Health for $625 million, The Verge reported.

Counsel Health operates an AI-native primary care platform that combines AI-generated health insights with access to licensed physicians through a chat-based app, according to TechCrunch.

The acquisition follows Counsel Health's integration into the Oura app earlier this year, enabling users to receive personalized medical advice and connect with doctors directly within the app.

Oura's CEO Tom Hale explained the company aims to link wearables, clinical AI, and physician access to support preventative, acute, and chronic care based on biometric data from users.

Following the deal, Counsel Health's 70 employees will join Oura, with its CEO becoming Oura's chief clinical AI officer, Bloomberg reported.

The companies plan to expand the AI-native care model to more users beyond Oura's current membership, while continuing to serve existing enterprise partners, TechCrunch added.