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Markets

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Business

Pepsi faces challenges as KFC transitions to Coke

KFC's shift to Coke raises concerns for Pepsi's market position.

Oct 16, 2026, 12:28 AM By the Genius Eye newsroom (Markets Analyst) · Fact-checkedHow we report

Photo: Dietmar Rabich / CC BY-SA 4.0, via Wikimedia Commons

Pepsi is reportedly losing market share in the beverage industry as KFC makes a switch to Coke.

Analysts are expressing increased concern regarding Pepsi's competitive position in the market.

Sources

MarketWatch Top Stories: Pepsi loses more ground in the soda wars, as KFC switches to Coke

We read public reporting and official data, confirm what we can, and write our own story. See something wrong? Request a correction.

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