Small Business
Smash Kitchen scales past $100M with Walmart and Sam’s Club expansion
Organic condiment brand Smash Kitchen leverages Walmart’s platform and celebrity backing to grow rapidly.
Oct 28, 2026, 12:40 PM
By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report
Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons
Smash Kitchen, an organic pantry startup, has surpassed $100 million in sales, according to Inc.
The brand attributes its rapid growth to Walmart’s new “cool factor” and a significant expansion within Sam’s Club stores, as reported by Inc.
Celebrity involvement and a focus on clean-label condiments have helped Smash Kitchen connect with Generation Z consumers, boosting its market presence.
This case highlights how big-box retailers like Walmart can serve as effective incubators for fast-growing consumer packaged goods (CPG) brands.
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