Whoop launches social network sharing verified fitness data

Whoop has launched a new social network called Whoop Humans within its app, allowing users to share data from their fitness wearables, according to The Verge. The platform enables members to post updates similar to Instagram Stories, sharing metrics, activities, and achievements with photos and captions.

Users can interact by commenting and reacting to posts, and each account is verified by a real heartbeat, making it a network focused on authentic human users, The Verge reported. The existing Teams feature, which allows group data sharing and leaderboards, will continue to be available.

TechCrunch noted that Whoop Humans is available at no extra cost to all membership tiers and emphasizes user control over what data is shared and with whom. Unlike the Teams feature, which shares data among groups, Humans offers more privacy and intimacy, allowing users to select followers and customize visibility.

The social network is part of Whoop's broader strategy to expand into personal health and medical wellness. The company has added FDA-cleared features like ECG, atrial fibrillation detection, blood pressure insights, and more, aiming to serve an aging population, TechCrunch reported.

Whoop's CEO highlighted that the social features help users engage more deeply, especially when sharing lower recovery scores that might indicate a need for support. The platform also supports trainers monitoring clients individually without exposing data to others in the group.