Airlines focus on convenience to attract travelers in fast-growing aviation markets

At the Skift Aviation Forum 2026, industry experts discussed how airlines can make convenience a premium offering by minimizing friction before, during, and after flights, Skift reported.

Aditya Ghosh highlighted that the key commercial challenge is whether travelers value these convenience improvements enough to justify their costs, especially on short-haul flights, according to Skift.

The forum offered attendees access to takeaways, session videos, presentation documents, and editorial coverage at the Skift Aviation Forum attendees hub.

Airlines can make convenience a premium proposition by reducing the friction customers encounter before, during, and after a flight, as discussed at the forum.