Airlines seek to improve loyalty rewards while preserving seat value

Airline loyalty programs face the challenge of making rewards easier to use while maintaining the commercial value of the seats redeemed, Skift reported.

Tiffany Funk, Head of Flying Blue at Air France-KLM, and Gilbert Ott, Director of Loyalty at oneworld, emphasized the need for closer coordination with revenue management to address this balance.

They suggested that more flexible partner pricing and clearer reward offers could help airlines meet customer expectations without compromising the economics of their loyalty programs.

This approach aims to sustain program economics while enhancing the customer experience in redeeming rewards.