Small Business
Apple targets creators with new foldable smartphone after Samsung
Apple aims to compete in the foldable smartphone market, focusing on creators, following Samsung's lead.
Nov 1, 2026, 11:40 PM
By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report
Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons
Inc. reported that Samsung was the first to build a foldable smartphone, marking a significant development in mobile technology.
Now, Apple is entering the foldable smartphone market, aiming to attract the creator community with its new device.
This move represents a shift in the smartphone competition, focusing on appealing to creators as a key user group.
The next phase of the smartphone war is centered around winning over individual creators, according to Inc.
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