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Apple targets creators with new foldable smartphone after Samsung

Apple aims to compete in the foldable smartphone market, focusing on creators, following Samsung's lead.

Nov 1, 2026, 11:40 PM By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report
Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons

Inc. reported that Samsung was the first to build a foldable smartphone, marking a significant development in mobile technology.

Now, Apple is entering the foldable smartphone market, aiming to attract the creator community with its new device.

This move represents a shift in the smartphone competition, focusing on appealing to creators as a key user group.

The next phase of the smartphone war is centered around winning over individual creators, according to Inc.

Sources
  1. Inc.: Samsung Built the Foldable First. Now Apple Wants the Creator Crowd
We read public reporting and official data, confirm what we can, and write our own story. See something wrong? Request a correction.

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