Real estate agents urged to simplify messaging amid 2026 market chaos

At the 2026 National Association of Realtors NXT conference, Holly Mabery, chief brokerage officer at eXp Realty, described the year as chaotic for real estate professionals, starting with optimism that quickly faded, HousingWire reported.

Mabery emphasized that agents and brokers are not alone in facing uncertainty, noting that many are asking how to stay ahead and communicate effectively with clients and teams.

She advised agents to focus on simplifying their messaging by filtering out noise and making information relevant and understandable to clients, comparing it to explaining basic shapes to a child rather than complex geometry.

According to Mabery, confusion leads to inaction in the market, likening it to being stuck in thick mud, and stressed that agents should avoid jargon and translate national trends into local market context to help clients move forward.

By connecting the dots for clients and building trust through clear communication, agents can help overcome fear and hesitation, ultimately turning market chaos into closed transactions.

Mabery’s approach encourages real estate professionals to prioritize clarity and relevance in their messaging to navigate the challenging environment of 2026.