Sohu.com reports Q3 2026 revenue decline with mixed segment results
Sohu.com’s Q3 2026 revenues fell 26% year-over-year; marketing services rose while online games declined.
Sohu.com Limited, a Chinese online media and gaming company, reported its unaudited financial results for the third quarter ending September 30, 2026, according to PR Newswire.
The company’s total revenues reached $133 million, representing a 26% decrease compared to the same quarter last year and a 2% decline from the previous quarter.
Marketing services revenues increased by 10% year-over-year to $15 million but fell 2% quarter-over-quarter. In contrast, online game revenues dropped 30% year-over-year to $114 million and decreased 2% from the prior quarter.
Costs of revenues were $32 million, down 9% year-over-year but up 9% quarter-over-quarter. Marketing services costs rose 23% year-over-year and 11% quarter-over-quarter to $15 million, while online game costs decreased 33% year-over-year but rose 2% quarter-over-quarter to $14 million.
The company emphasized efforts to enhance its social media platform’s features and introduce new content in its online games to maintain user engagement and monetization potential.
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