South Dakota State University Advertising Club plans 2027 trip to Ad Week in NYC

South Dakota State University’s Advertising Club is organizing a trip to New York City in 2027 to attend Ad Week, the nation’s leading advertising conference. The event is scheduled for September 27-30 and offers opportunities to connect with agencies, brands, influencers, and industry leaders.

Associate Professor Heather Solberg, the club’s adviser, highlighted the value of the conference in understanding industry challenges and opportunities. In 2023, she accompanied nine club members to the event, emphasizing its educational benefits.

The estimated cost per student for the trip ranges from $1,300 to $1,500, covering flights, lodging, meals, sightseeing, and registration fees. To offset these expenses, the club plans various fundraising activities including working concession stands, treat sales, university campaigns, and apparel sales.

With 45 current members and over 30 interested in attending, the club hopes to bring as many students as possible, depending on fundraising success. Members like Nadia Thue are actively engaged in fundraising and working additional jobs to finance their participation.

The trip is seen as a valuable opportunity for students to build professional connections and prepare for future job applications in the advertising industry.