Broken Yolk Cafe names new director to expand San Diego-based franchise

Broken Yolk Cafe, a breakfast and brunch franchise headquartered in San Diego, has named Bodine Berger as its new Director of Franchise Development, according to restaurantmagazine.com. Berger joins the brand with experience from Domino’s Pizza, Eggs Up Grill, and Steak ‘n Shake, bringing expertise in expanding franchise footprints.

The franchise currently operates 42 cafe locations across several states including California, Arizona, Idaho, Nevada, and Texas. Berger will focus on broadening the search for franchise candidates nationally to support the brand’s coast-to-coast growth, restaurantnewsrelease.com reported.

The brand is preparing to enter the Midwest market with two new locations planned for Lafayette, Indiana, following a recent multi-unit agreement. Berger highlighted the brand’s strong culture and category-leading average unit volume in the breakfast and brunch space as key strengths.

Emerging markets of particular interest for expansion include Boise, Dallas, Indianapolis, Northern California, and Phoenix, according to restaurantnews.com. The franchise sales team has tripled in size over the past year as the brand aims for record-level development over the next three to five years.

Broken Yolk Cafe emphasizes quality over quantity in its franchise development strategy, focusing on sustainable growth and new partners interested in its two-daypart business model.