Durham man grows banana pudding business from car trunk to storefront

A Durham man has expanded his banana pudding business from selling out of his car trunk to opening a storefront in Durham, ABC11 WTVD reported.

The business owner, Fabian Hall, began by selling banana pudding at Duke University while working there, initially doubting the dessert could stand on its own as a business.

His wife encouraged him to pursue the venture more seriously, and their youngest daughter serves as the chief taste tester, influencing new flavor creations.

Hall's family has a strong background in the food industry, with relatives owning restaurants, and he continues to sell his pudding at his mother's soul food restaurants.

The positive customer reactions motivate Hall to keep innovating on his banana pudding, which remains rooted in Southern food traditions.