New Jersey requires data-driven gambling addiction warnings

New Jersey has become the first state to require gambling operators to use data-driven warnings to identify potential gambling addiction, according to NewsRadio WHAM 1180.

The new regulations, announced by the state's Attorney General on October 21, target online gambling and sports betting. Operators must monitor customers for specific criteria such as depositing more than $10,000 within 24 hours or repeatedly visiting a gambling self-exclusion page without signing up, according to SBC Americas.

Operators are required to review flagged accounts and implement a three-phase intervention process that includes email warnings, educational videos, and direct contact with at-risk gamblers. If customers cannot be reached or are determined to have a gambling problem, accounts may be suspended or closed.

The regulations also require each operator to appoint a responsible gambling lead to oversee these efforts. The state has partnered with the RecoverMe app, which offers free cognitive behavioral therapy resources for managing gambling activities and is available to anyone in New Jersey.

Officials emphasized that a triggered review does not necessarily mean a person has a gambling problem but mandates evaluation of gambling activity and behavioral indicators. These initiatives reflect New Jersey's commitment to responsible gaming through practical, proven methods.

The new rules are part of broader gambling regulation efforts, including a legal battle with the prediction market Kalshi, with the state requesting the U.S. Supreme Court to hear its case.