Small Business
Solidcore launches second workout 13 years after founding
Boutique fitness brand Solidcore introduces a second workout as its founder voices concerns about the move.
Oct 23, 2026, 7:18 PM
By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report
Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons
Solidcore, a boutique fitness brand, is launching a second workout 13 years after its founding, Inc. reported.
Anne Mahlum, the founder of Solidcore, sold her majority stake in the company in 2023 but remains invested in its future, according to Inc.
Despite her continued interest, Mahlum expressed that launching a second workout is the wrong move for the brand, per Inc.
The introduction of the new workout marks a significant change for Solidcore, which has been known for its original fitness offering since its inception.
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