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Amazon Holiday Beauty Event offers discounts through Nov. 1

Amazon's annual Holiday Beauty Event is running now with deals on premium beauty brands, available to all shoppers.

Oct 20, 2026, 8:20 AM By the Genius Eye newsroom (City Reporter) · Fact-checkedHow we report
Photo: Bruce Emmerling / CC BY-SA 4.0, via Wikimedia Commons

Amazon has launched its annual Holiday Beauty Event, offering discounts on a wide range of beauty and grooming products through November 1, according to The Daily Beast. The sale includes premium, masstige, and drugstore brands, with discounts up to 30 percent on gift sets and individual items from brands like Laura Geller, Lancôme, Giorgio Armani, and Medicube.

The Daily Mail reports that the event features up to 30 percent off sitewide, with rotating 48-hour flash sales reaching up to 40 percent off. Featured brands include Charlotte Tilbury, COSRX, Medicube, ELEMIS, and Tarte. The sale covers makeup, skincare, hair tools, and wellness products.

Shoppers do not need to be Amazon Prime members to access most of the deals, although Prime members benefit from perks such as free and fast shipping, The Daily Beast notes. The event is positioned as an opportunity to stock up on fall beauty essentials and get a head start on holiday gift shopping before Black Friday.

Popular items highlighted include plumping lip glosses, cleansing balms safe for sensitive skin, and viral Korean skincare devices that are discounted during the event. Both sources emphasize the event's appeal to beauty enthusiasts and holiday shoppers alike.

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