Qingdao food products attract 82 million yuan in orders at SIAL Paris
Qingdao's Superior Products brand secured significant intended orders during the global food exhibition in Paris.
From October 17 to 21, 2026, the SIAL Paris food exhibition took place, attracting 8,000 exhibitors and 300,000 professional buyers from over 200 countries, according to iQingdao.
The Qingdao Council for the Promotion of International Trade organized 16 local food enterprises to participate under the unified brand Superior Products of Qingdao, providing a high-standard custom booth to enhance brand recognition in Europe.
The Superior Products of Qingdao booth, covering 151.5 square meters, showcased more than 10 types of local specialties, facilitating face-to-face negotiations between local firms and overseas buyers.
These efforts resulted in intended orders totaling 82 million yuan, reflecting successful trade outcomes for Qingdao's food sector at the global event.
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