Top podcast advertisers spent $41.1 million in September 2026, led by betting apps

Floodlight, a programmatic ad solutions provider, reported that the top 10 podcast advertisers spent a combined $41.1 million in September 2026, marking a 20.9% increase from August, according to cedarrepublican.com and sedaliademocrat.com.

Mint Mobile remained the largest podcast advertiser for the second consecutive month, spending an estimated $5.2 million, followed by Quince, a budget-friendly luxury clothing company, which spent about $4.9 million.

PrizePicks, a fantasy sports app, increased its ad spend by 64% to $4.7 million, moving from ninth place in August to third in September. Its ads appeared on 539 shows, with 92% read by the hosts themselves.

Other notable advertisers included Shopify, which spent about $4.5 million, and BetterHelp, an online therapy service, which spent about $4.4 million. BetterHelp focused mainly on comedy podcasts, with 85% of ads read by hosts across 775 shows.

Four of the 10 fastest-rising advertisers were sports wagering, fantasy sports, or prediction market companies, collectively spending an estimated $9.8 million in September. DraftKings notably more than doubled its spending to $2.4 million as it competes for leadership in sports betting advertising.