Walmart expands use of external AI agents with new transparency features

Walmart is advancing its use of external AI agents by launching new AI agent profiles and updating agent terms focused on transparency and customer control, Retail Dive reported.

The retailer has integrated AI systems like OpenAI's ChatGPT and Google's Gemini into its shopping experience and continues to promote its Sparky AI assistant launched in 2025.

Walmart's new Agent Profiles and Agent Gateway aim to expand AI capabilities while protecting shoppers' personal information and requiring customer approval for AI agents.

Updated terms prevent AI agents from accessing customers' payment-card details, reflecting Walmart's commitment to keeping customers in control of their AI commerce interactions.

This approach contrasts with Amazon's efforts to block AI agents from third parties like Perplexity and Meta from shopping on its platform.

Walmart's executive emphasized that their AI strategy focuses on solving customer problems and creating meaningful value, not just adopting technology for its own sake.