Dogfish Head revives 2,700-year-old beer with unique story

Dogfish Head has brought back a 2,700-year-old beer called Midas Touch, combining archaeology and ancient ingredients in its brewing process, according to Inc.

The craft brewer's approach blends nostalgia with historical elements, giving it a distinctive story that competitors find difficult to replicate, Inc. reported.

This strategy highlights how storytelling and heritage can be important advantages in the craft beer market beyond just the recipe itself.