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Markets

DOW (DIA) $522.98 -0.32%S&P 500 (SPY) $769.26 -0.39%NASDAQ 26,550 +0.27%10Y 5.05% +6 bpBITCOIN $80,135 -1.50%NASDAQ 100 (QQQ) $716.90 -1.20%30Y MORTGAGE 7.32% -0.08Bon Appetit editors recommend cast iron skillet for nonstick eggs brain cells found that stabilize blood pressure despite normal readings Mental health crisis support for young people cut to weekdays only in northwest Two-thirds of workers report burnout, but leaders often miss signs Research shows benefits of children being small fish in big pond Upwind raises $400M at $3.8B valuation after rejecting Datadog offer Microsoft reports $33.2B Azure revenue and $10B from OpenAI in Q3 2026 Fourteen entrepreneurs including a toymaker and farmer run for officeDOW (DIA) $522.98 -0.32%S&P 500 (SPY) $769.26 -0.39%NASDAQ 26,550 +0.27%10Y 5.05% +6 bpBITCOIN $80,135 -1.50%NASDAQ 100 (QQQ) $716.90 -1.20%30Y MORTGAGE 7.32% -0.08Bon Appetit editors recommend cast iron skillet for nonstick eggs brain cells found that stabilize blood pressure despite normal readings Mental health crisis support for young people cut to weekdays only in northwest Two-thirds of workers report burnout, but leaders often miss signs Research shows benefits of children being small fish in big pond Upwind raises $400M at $3.8B valuation after rejecting Datadog offer Microsoft reports $33.2B Azure revenue and $10B from OpenAI in Q3 2026 Fourteen entrepreneurs including a toymaker and farmer run for office

Small Business

Rihanna turns Super Bowl performance into Fenty ad without paid promotion

Rihanna leveraged her Super Bowl show to boost Fenty's brand value in minutes without an ad buy.

Oct 29, 2026, 7:26 AM By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report

Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons

Inc. reported that Rihanna transformed her Super Bowl performance into a powerful advertisement for her Fenty brand without any paid advertising.

Her strategy generated millions in brand value in just 13 minutes, demonstrating an effective marketing approach.

The article suggests that Jay-Z could learn from Rihanna's method of using high-profile events to promote brands organically.

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Sources

Inc.: Rihanna Turned Her Super Bowl Performance Into a Fenty Ad. Here’s What Jay-Z Can Learn From Her Marketing Strategy

We read public reporting and official data, confirm what we can, and write our own story. See something wrong? Request a correction.

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