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DOW (DIA) $517.92 -0.92%S&P 500 (SPY) $755.79 -1.76%NASDAQ 25,427 -2.89%10Y 4.98% -7 bpBITCOIN $77,262 -0.96%NASDAQ 100 (QQQ) $690.40 -3.49%30Y MORTGAGE 7.24% -0.08Doctors say spending time outdoors benefits physical and mental healthEllie Kildunne benched for England's rugby Test against USA amid form concernsEdinburgh Film Festival to celebrate 30 years of 'Kuch Kuch Hota Hai' in 2028Dubai holiday-home operator Silkhaus to close amid U.S.-Iran war impactMultiple drivers face early exits in 2026 NASCAR Truck Series race at TalladegaHBO’s Harry Potter series casts Sorting Hat, Nearly Headless Nick, and other Hogwarts ghostsMatthew Weiner leaves Eddie Murphy's Peacock series The Chairman over creative differencesScientists find hidden aggressive cells in some lower-risk childhood cancersDOW (DIA) $517.92 -0.92%S&P 500 (SPY) $755.79 -1.76%NASDAQ 25,427 -2.89%10Y 4.98% -7 bpBITCOIN $77,262 -0.96%NASDAQ 100 (QQQ) $690.40 -3.49%30Y MORTGAGE 7.24% -0.08Doctors say spending time outdoors benefits physical and mental healthEllie Kildunne benched for England's rugby Test against USA amid form concernsEdinburgh Film Festival to celebrate 30 years of 'Kuch Kuch Hota Hai' in 2028Dubai holiday-home operator Silkhaus to close amid U.S.-Iran war impactMultiple drivers face early exits in 2026 NASCAR Truck Series race at TalladegaHBO’s Harry Potter series casts Sorting Hat, Nearly Headless Nick, and other Hogwarts ghostsMatthew Weiner leaves Eddie Murphy's Peacock series The Chairman over creative differencesScientists find hidden aggressive cells in some lower-risk childhood cancers
Small Business

Varun Rana turns startup job mockery into six-figure B2B branding career

After being fired for joking about his startup job, Varun Rana now earns six figures by using humor in B2B marketing.

Oct 30, 2026, 11:56 AM By the Genius Eye newsroom (Small Business Reporter) · Fact-checkedHow we report
Photo: Original author: Tim Morgan / CC BY-SA 3.0, via Wikimedia Commons

Varun Rana was fired from his startup job after making fun of it, according to Inc.

He has since built a career by incorporating humor into B2B branding, a sector not typically known for comedy.

Rana's approach highlights how laughing at tech culture's absurdities is becoming an effective marketing strategy in B2B.

His success demonstrates a shift in how B2B companies engage with audiences, using humor to stand out in a traditionally serious field.

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Sources
  1. Inc.: Varun Rana Got Fired for Making Fun of His Startup Job. Now He Earns Six Figures Making B2B Brands Laugh
We read public reporting and official data, confirm what we can, and write our own story. See something wrong? Request a correction.

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