Walmart reimagines Muppet Christmas Carol for holiday marketing campaign

Walmart is launching a holiday campaign that recreates the world of “The Muppet Christmas Carol” to promote its product assortment, deals, and express delivery offerings, Retail Dive reported.

The campaign, called “A Who Knew Carol,” is part of Walmart’s “Who Knew?” brand platform, which aims to present Walmart as more style- and trend-forward to attract higher-income shoppers. This unified approach replaces previous segmented campaigns around Black Friday and other holiday periods.

Walmart Chief Marketing Officer William White said the unified campaign helps customers quickly recognize Walmart’s holiday messaging amid a cluttered advertising season. Actor Walton Goggins stars as Ebenezer Scrooge, alongside Muppets like Kermit the Frog and Miss Piggy, with Stephanie Beatriz appearing in Spanish-language spots.

The campaign features three ghost characters themed around key seasonal moments: gift ideas, Black Friday and Cyber Monday savings, and last-minute gifting options including Walmart Express Delivery in 30 minutes or less. Over the campaign, Goggins’ Scrooge character evolves from a holiday skeptic to a festive figure.