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Miami

South Florida man grows photo booth business amid busy wedding market

Entrepreneur Zach Valerto balances three jobs while expanding his photo booth rentals for weddings in Miami area.

Nov 7, 2026, 10:54 AM By the Genius Eye newsroom (City Reporter) · Fact-checkedHow we report
Photo: Familydestinationsguide.com Images / CC BY 2.0, via Wikimedia Commons

A South Florida man has turned his love for parties into a growing business by renting high-end photo booths for weddings across the Miami-Fort Lauderdale-West Palm Beach area, CBS News Miami reported.

Zach Valerto, owner of Sparrow Booth Company, started by serving small family gatherings and has expanded to multiple bookings daily with six photo booths, mainly at weddings in the region.

South Florida hosts more than 44,000 weddings annually, making it the fifth-largest wedding market in the U.S., with couples spending about $1.6 billion yearly on celebrations, according to CBS News Miami.

Each photo booth costs Valerto about $5,000, and he typically recoups that investment after five bookings. Despite his business growth, he continues working two other jobs, including positions with an airline and the Florida Panthers.

Valerto said he had little business experience at first but learned on the job, balancing three income sources in one of the country's most expensive areas.

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