Silicon Valley creator backs 20+ startups using audience reach for equity

Marina Mogilko, a Silicon Valley creator, has supported over 20 startups by utilizing her extensive audience across multiple channels, according to Inc.

She has built a following of 18 million people, which she uses to exchange rented attention for actual equity in the companies she backs.

This approach contrasts with traditional venture capital methods, emphasizing the value of creator-driven distribution and engagement.

Mogilko's strategy highlights a new model for startup investment that leverages social media influence and audience reach rather than solely financial capital.